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David Edwards is an accomplished marketing professional with 30 years of experience. He has worked in various capacities in advertising agencies, from college intern to general manager. Before opening Edwards Marketing Strategy, he spent 7 years as Director of Marketing for a Dallas based downstream energy marketer and aviation ground handling services provider, who ranked in Forbes top 200 privately held companies. 

 

An ADDY Award winner, Edwards has managed local, regional and national clients and projects in the B to B and B to C space. He holds a BBA in Marketing and a BBA in Advertising and Public Relations from the University of Arkansas at Little Rock, where he was a member of the Chancellor’s Leadership Class and active in campus music activities.

 

Edwards earned an accreditation in Digital Marketing Strategy from the SMU CAPE Continuing Education program in December 2016, and is currently pursuing his APR accreditation from the Dallas Chapter of the Public Relations Society of America.

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The Most Important Considerations For A New Website

  • Writer: David Edwards
    David Edwards
  • Dec 27, 2016
  • 1 min read

As most independent business and organization managers are looking at their first quarter goals for 2017, updating the website tends to be a common topic for consideration. It’s no secret that we are entering the peak season for website updates, as campaigns for all the “easier than ever” platforms are utilizing every screen to target new customers.

As you explore your cyber options, ask yourself the following:

  • Have you honestly evaluated if you have the in-house manpower or expertise to develop (and maintain) a website that truly reflects your brand?

  • Do you have the resources to properly develop the keywords and metatags critical for search engine ranking of your site? If not, does your developer know you and your marketplace well enough to effectively develop them?

  • Have you defined – on paper – what you want to communicate to your customers from your website?

  • Does your current catalog of photography accurately and professionally represent your products and services? Remember, people read pictures first.

  • Will search results alone meet your goals, or will you need to incorporate paid search?

  • Are there any hidden costs, such as hosting, maintenance, support, domain registrations, etc.?

Now, step back and look at your website options and evaluate how they fit into an overall marketing strategy. If you don’t have a strategy, you need to develop one. It is critical that all your marketing messages, from web, social media, video, print, even your point of sale or collateral materials, are communicating a consistent message about your brand. Not only is inconsistent messaging less than optimal, studies show it can damage your marketing efforts and your most valuable asset – your brand.


 
 
 

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